This business uses local produce, such as mangos, limes, and cinnamon to make jam preservatives. Their market is currently the local community. They are looking to expand to seasonal products by utilizing the community’s knowledge of underutilized or wasted produce.
- On average day of sales, they sold 44 units, amounting to $21.95 on the basis of 50 centavos per unit.
Innovation Dilemmas: This design team is seeking to innovate on their supply chain and product design. They believe they have produced a viable product, and there is some demand in the local market. The leadership believes the best markets are reachable if they are able to differentiate their product by designing a prototype that can scale, and solving the dynamics of expanding their supply chain. Furthermore, mangoes have a short season in Panama, and therefore they are looking to solve how to harvest and can the product in a short period, and a system to preserve it for sale in off-months.
The company has a good management team of highly motivated entrepreneurs who can commit time to this, but are hoping that at the crux of creativity and local assets, they'll be able to produce a more viable prototype that can turn into a year-round business.