This business creates natural dyes from local plants as an alternative to chemical dyes currently used to color materials used for making hats and handicrafts in the region. Time and money is saved by growing materials instead of sourcing from regional markets.
- To date, this business has found 6 different plants that they can derive natural dyes from.
- They are experimenting with different mediums to apply it to
Innovation Dilemmas: This design team is facing a problem in adjusting their financial model, figuring out a management structure and a growth strategy. They believe they have produced a viable product, or at least replicable. They're looking to grow the enterprise beyond their community, perhaps by a franchise model. Timing is also key to this business, the season to harvest some of the plants for these dyes is short, and consumers don't think about buying the product in advance, so they need a strategy for the time period in which it's viable.
The company is also considering how to raise greater capital to improve on the enterprise. In particular, management is a problem because the enterprise is essentially seasonal and it's difficult to ask the members of the design team to work on a startup that isn't feasible year-long yet, while they have to work everyday to feed themselves and their family.