Number of Threads Users
- In just seven hours, Meta’s Threads app has been downloaded and registered by 10 million people.
- Threads crossed 150 Million Downloads after only 2 weeks.
- Meta aims to reach over 1 billion users.
|Hours/Days||Number of Users|
|1 hour||1 Million Users|
|7 hours||10 Million Users|
|24 hours||30 Million Users|
|2 Days||70 Million Users|
|5 days||100 Million Users|
|2 Weeks||150 Million Users|
Number of Active Users
- Threads lost half its active users in a week, while Zuckerberg says ‘tens of millions now return daily.’
- Number of active users currently is around 23.6 million.
- Meta has launched Threads on the iOS App Store, initially in Canada, and is rolling out publicly to over 100 countries.
- Threads quickly became the #1 app on Apple’s App Store and a top trending topic on Twitter.
- Users can log in using their Instagram accounts and maintain the same list of followers, making the transition process seamless.
- Threads is available in 100 countries and supports more than 30 languages on iOS and Android.
- Users can follow and connect with their favorite creators, share ideas, opinions, and creativity.
- The app collects user data across 25 different categories, surpassing Twitter’s data collection capabilities.
- Leaving Threads is not as straightforward, as users can only delete their Threads profile by deleting their Instagram account.
- Threads has a 500-character limit for messages and allows users to reply to, repost, and quote others’ posts.
- The app occasionally crashes, and posting threads may take some time.
- The onboarding process for Threads takes less than 10 seconds.
- Threads app is not available in the European Union due to data sharing complexities between Instagram and Threads.
- Threads allows 500-character messages, replies, and reposts.
- The app is positioned as a rival to Twitter.
What Is Threads?
- The app resembles Twitter with text-based posts, real-time conversations, and the ability to post photos and videos.
- The app allows communities to discuss various topics and encourages users to “say more.”
- Threads has minimal functionality at launch, with limited viewability control options and no direct messaging or trending topics.
- Meta’s scale and infrastructure give Threads an advantage, as it simplifies the onboarding process and helps retain users.
- Meta will need to address issues such as spam, harassment, conspiracy theories, and false claims to prevent user dissatisfaction.
- Threads could provide additional engagement time and potentially supplement Meta’s core advertising business in the future.
- Meta’s ad business has faced challenges from the overall decline in the online ad market and changes to Apple’s app privacy practices.
- Mark Zuckerberg’s motivation to compete with Elon Musk extends beyond social networks, as they have made plans for a cage fight.
- The app offers features such as liking with a heart symbol, commenting, and re-threading (similar to retweeting).
- Following accounts on Threads is straightforward, and users can see threads from both people they follow and those they don’t.
- Verified accounts exist on Threads, with blue checkmarks likely granted to participants in Meta’s paid verification program.
- The web version of Threads is in a pre-launch status, with a countdown to the official launch in July.
Data Collected by Threads
- Data collected by Threads includes web browsing history, physical addresses, health and fitness information, and other contact details not collected by Twitter.
- The app collects information on app usage, installed applications, in-app search history, web browsing activities, calendar events, contacts, voice recordings, music files, audio files, photos, videos, SMS messages, in-app communications, emails, payment card information, bank account details, and financial data.
- Threads also collects biometric data, sexual orientation, and ethnic information.
- The collection of location data is not unique to Threads and is practiced by other social media platforms.
Threads Compared To Other Apps
- Threads is based on Instagram rather than Facebook, targeting a more youth-focused audience.
- Threads is positioned as a potential “Twitter killer” due to Meta’s large existing user base, including over 2 billion active Instagram users compared to Twitter’s estimated 250 million active users.
- The app combines elements of Instagram’s aesthetic and navigation system and enables sharing of posts from Threads to Instagram Stories.
Future of Threads
- The success of Threads and its competition with Twitter depends on factors such as user adoption, Meta’s ability to import existing friend graphs, and Twitter’s performance under its new CEO.
- The launch of Threads coincides with user dissatisfaction with recent alterations implemented by Elon Musk on Twitter.
- The app’s launch created excitement and comparisons to a “first day of school” experience, with some speculating whether Threads could become a “Twitter killer.”
- Threads poses a serious threat to Twitter, which has faced backlash since Elon Musk took over the platform in October 2022.
- Meta’s empire of popular apps could expand with Threads, providing a new platform for ad sales.