Facebook Statistics

Number of Monthly Active Users Worldwide 2012-2021

Facebook has the largest growing audience, with 2.8 billion monthly active users archived in late 2020, and it continues to grow. 

• There is an average of 1.97 billion daily active users (DAUs) on Facebook as of June 2022.
• Facebook has over 2.93 billion monthly active users (MAUs) as of June 30th, 2022.
• 67% of Facebook’s monthly active users log in each day.
• There is an average of 2.88 billion daily active users across Facebook, Instagram, Messenger, and/or WhatsApp as of June 2022.
• Facebook’s average monthly active users equate to roughly 37% of the global population.

The number of monthly active Facebook users has continued to rise since 2012 and doesn’t seem to be stopping anytime soon.

Year	Monthly Active Users (billions)
2012	1,05
2013	1,22
2014	1,39
2015	1,59
2016	1,86
2017	2,12
2018	2,32
2019	2,49
2020	2,79
2021	2,93
2022	2,96
2023	3,06
2024	3,07

You can compare these to Facebook messenger numbers.

Worldwide Facebook Users by Age and Gender

There are more male Facebook users than females, with 18.4% of the user base being males between 25-34.

• Roughly 43.4% of Facebook users are female as of January 2022.
• Approximately 56.6% of Facebook users are male as of January 2022.
• Male users between 25-34 constitute the biggest Facebook user demographic, with 18.4%.
• Roughly 12.6% of female Facebook users are between the ages of 25-34.
• 3% of female Facebook users are aged between 18-24.
• 3% of male Facebook users are aged between 18-24.
• Female Facebook users between 35-44 make up 7.9% of the user base.
• Male Facebook users between 35-44 make up 10% of the user base.
• The smallest demographic of Facebook users are females between the ages of 13-17 at 2.4%.
• The smallest male demographic of Facebook users is men 65 and older, at 2.5%.

Facebook Audience Size By Country

Facebook has an active user base across the globe, with India having the most users at 329 million, while Peru has the smallest audience with 24.8 million users.

• India has roughly 329.65 million users as of January 2022.
• The United States has approximately 179.65 million users as of January 2022.
• Indonesia has roughly 129.85 million users as of January 2022.
• Brazil has roughly 116 million users as of January 2022.
• Mexico has approximately 89.7 million users as of January 2022.
• The Philippines has an estimated 82.85 million users as of January 2022.
• Vietnam has roughly 70.5 million users as of January 2022.
• Thailand has around 50.05 million users as of January 2022.
• Egypt has approximately 44.7 million users as of January 2022.
• Bangladesh has roughly 44.7 million users as of January 2022.

Percentage of Global Population Using Facebook by Region

North America has the largest Facebook user base, with 82.3% of the population using the platform, while Asia has 24.8% because China has banned Facebook.

• Roughly 82.3% of North America uses Facebook as of May 2022.
• Approximately 77.8% of Latin America and the Caribbean use Facebook as of May 2022.
• Roughly 67.6% of Europe uses Facebook as of May 2022.
• Roughly 65.6% of Oceania and Australia use Facebook as of May 2022.
• Approximately 57.3% of the Middle East used Facebook as of May 2022.
• Roughly 24.8% of Asia users are on Facebook as of May 2022.
• Approximately 20.83% of Africa uses Facebook as of May 2022.

Worldwide Device Usage of Facebook Users

Most Facebook users access the platform from their smartphone or mobile device, and very few users are computer-based.

• Roughly 98.5% of Facebook users access the platform from a mobile smartphone as of January 2022.
• Approximately 81.8% of Facebook users access the platform solely from a mobile smartphone as of January 2022.
• 7% of Facebook users access the platform from both mobile devices and computers as of January 2022.
• Only 1.5% of Facebook users access the platform from a laptop or desktop computer as of January 2022.
• Roughly 2.88 billion Facebook users access the platform from mobile smartphones and tablets.
• Approximately 43.95 million Facebook users visit the platform from desktops and laptops.

How Many Facebook Accounts Are Fake?

Millions of Facebook accounts could be fake or duplicates, as 145 million monthly active users could be fake accounts as of 2021.

• Facebook estimated that approximately 11% of the global monthly active user base were duplicate accounts in the fourth quarter of 2021.
• Facebook estimated that approximately 5% of the global monthly active user base were false accounts in the fourth quarter of 2021.
• 5% of monthly active users were estimated to be duplicate accounts in 2015.
• Under 2% of monthly active users were estimated to be fake accounts in 2015.
• 10% of monthly active users were estimated to be duplicate accounts in 2017.
• 3-4% of monthly active users were estimated to be false accounts in 2017.

Facebook Annual Revenue per Year From 2012-2021

Facebook’s annual revenue has continued to rise and doesn’t seem to be slowing down anytime soon.

Facebook Annual Net Income per Year From 2012-2021

Facebook’s annual net income has steadily increased, with significant jumps from 2012 to 2013 and 2019 to 2020.

• Facebook had an annual net income of 53 million in 2012.
• Facebook had an annual net income of 1,500 million in 2013.
• Facebook had an annual net income of 2,940 million in 2014.
• Facebook had an annual net income of 3,688 million in 2015.
• Facebook had an annual net income of 10,217 million in 2016.
• Facebook had an annual net income of 15,934 million in 2017.
• Facebook had an annual net income of 22,112 million in 2018.
• Facebook had an annual net income of 18,485 million in 2019.
• Facebook had an annual net income of 29,146 million in 2020.
• Facebook had an annual net income of 39,370 million in 2021.

Average Revenue per Facebook User Worldwide 2012-2021

Facebook earns income per user that has steadily risen over time and depends on the region.

Average Revenue per Facebook User in North America 2012-2021

Since Quarter 4 of 2017, Facebook has consistently made over $25 per North American user.

Facebook Annual Advertising Expenses from 2014-2021

Meta, formerly known as Facebook, spends millions of dollars on advertising expenses each year, with the highest amount being 2,990 million in 2021.

• Facebook spent approximately 135 million on advertising expenses in 2014.
• Facebook spent roughly 281 million on advertising expenses in 2015.
• Facebook spent approximately 310 million on advertising expenses in 2016.
• Facebook spent roughly 324 million on advertising expenses in 2017.
• Facebook spent roughly 1,110 million on advertising expenses in 2018.
• Facebook spent approximately 1,570 million on advertising expenses in 2019.
• Facebook spent approximately 2,260 million on advertising expenses in 2020.
• Facebook spent roughly 2,990 million on advertising expenses in 2021.

References

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