Facebook Statistics

Number of Monthly Active Users Worldwide 2012-2024

Facebook remains the most-used social media platform in the world. 63% of all internet users on the planet log into Facebook each month.

Despite being over 20 years old, the platform keeps growing, with its strongest gains now coming from Asia-Pacific and developing markets.

• There are over 2.11 billion daily active users (DAUs) on Facebook as of 2024.
• Facebook has over 3.07 billion monthly active users (MAUs) as of 2024.
• 67% of Facebook’s monthly active users log in each day.
• As of Q4 2024, 3.35 billion people access at least one Meta app (Facebook, Instagram, Messenger, or WhatsApp) every day.
• Facebook’s average monthly active users equate to roughly 37% of the global population.
• The average Facebook user checks the app around 8 times per day.
• Users spend an average of 33 minutes per day on Facebook.

Year	Monthly Active Users (billions)
2012	1.05
2013	1.22
2014	1.39
2015	1.59
2016	1.86
2017	2.12
2018	2.32
2019	2.49
2020	2.79
2021	2.93
2022	2.96
2023	3.06
2024	3.07

You can compare these to Facebook Messenger numbers.

Worldwide Facebook Users by Age and Gender

Millennials aged 25 to 34 are the largest group on Facebook, making up the core of its global audience.

• Roughly 43.4% of Facebook users are female as of January 2022.
• Approximately 56.6% of Facebook users are male as of January 2022.
• Male users between 25-34 constitute the biggest Facebook user demographic, with 18.4%.
• Roughly 12.6% of female Facebook users are between the ages of 25-34.
• In January 2025, 24.2% of Facebook users in the United States were aged between 25 and 34.
• Female Facebook users between 35-44 make up 7.9% of the user base.
• Male Facebook users between 35-44 make up 10% of the user base.
• The smallest demographic of Facebook users are females between the ages of 13-17 at 2.4%.
• The smallest male demographic of Facebook users is men 65 and older, at 2.5%.

Millennials make up over 600 million users globally, making them the most valuable advertising demographic on the platform.

Facebook Audience Size By Country

India has now overtaken every other country by a wide margin, driven by rapid smartphone adoption and cheap mobile data.

• India has roughly 375 million users as of 2024, the most of any country.
• The United States has approximately 194 million users.
• Indonesia has roughly 140 million users.
• Brazil has roughly 116 million users.
• Mexico has approximately 89.7 million users.
• The Philippines has an estimated 82.85 million users.
• Vietnam has roughly 70.5 million users.
• Egypt has approximately 44.7 million users.
• Bangladesh has roughly 44.7 million users.

Percentage of Global Population Using Facebook by Region

North America has the highest Facebook penetration rate of any region, while Asia’s overall number stays lower due to China’s restrictions on the platform.

• Roughly 82.3% of North America uses Facebook.
• Approximately 77.8% of Latin America and the Caribbean use Facebook.
• Roughly 67.6% of Europe uses Facebook.
• Roughly 65.6% of Oceania and Australia use Facebook.
• Approximately 57.3% of the Middle East uses Facebook.
• Roughly 24.8% of Asian users are on Facebook.
• Approximately 20.83% of Africa uses Facebook.

Only 8% of Asia’s total population uses Facebook when accounting for China’s ban on the platform.

Worldwide Device Usage of Facebook Users

Facebook is almost entirely a mobile-first platform, with nearly all daily activity happening on smartphones.

• Roughly 98.5% of Facebook users access the platform from a mobile smartphone.
• Approximately 81.8% of Facebook users access the platform solely from a mobile smartphone.
• 7% of Facebook users access the platform from both mobile devices and computers.
• Only 1.5% of Facebook users access the platform from a laptop or desktop computer.
• 2.9 billion users are mobile-only monthly active users.
• The platform split is roughly 67% Android and 33% iOS.

Facebook Reels and Video Statistics

Video is now the dominant content type on Facebook, and Reels is the fastest-growing format on the platform.

• 50% of all video watch time on Facebook is now spent watching Reels.
• Reels engagement has seen a 45% year-over-year increase.
• Over 70% of Facebook engagement comes from videos and Reels.
• 138.9 million Reels are played every single minute across Facebook and Instagram.
• Vertical Reels videos see a 35% higher click-through rate than other video types.
• Facebook Stories attract 500 million daily active viewers.
• 89% of younger users watch Reels every day.

Meta AI launched on Facebook in 2024, and over 500 million users interacted with it within the first six months. New AI tools include image generation, smart search, and personalized content recommendations.

For a full look at how video content is reshaping social media reach, see our eLearning Statistics page.

Facebook Marketplace and Groups

Facebook has quietly become one of the largest commerce and community platforms on the internet.

• Over 1 billion people visit Facebook Marketplace every month across more than 70 countries.
• 1.8 billion people use Facebook Groups each month.
• Over half of all Groups users are members of five or more Groups.
• 19% of US consumers start their online shopping search on Facebook.
• Marketplace facilitates over 3 billion buyer-seller connections every month.
• Among users who click ads on Marketplace, 54.2% end up making a purchase.
• Over 200 million businesses use Facebook’s tools worldwide as of 2024.
• More than 90 million small businesses actively use Facebook Pages.

Community Groups drive 50% more engagement than branded Pages, making them a key tool for businesses that want organic reach.

How Many Facebook Accounts Are Fake?

Fake and duplicate accounts remain a persistent challenge for Facebook, even as the platform removes billions of them each year.

• Facebook estimated that approximately 11% of the global monthly active user base were duplicate accounts in Q4 2023.
• Facebook estimated that approximately 5% of the global monthly active user base were false accounts in Q4 2023.
• More than 1 billion fake Facebook accounts have been removed each quarter since 2019.
• In Q4 2023, 1.1 billion accounts were removed for violating platform policies.
• 5% of monthly active users were estimated to be duplicate accounts in 2015.
• Under 2% of monthly active users were estimated to be fake accounts in 2015.

Facebook Annual Revenue per Year From 2012-2024

Meta’s revenue has grown every year except 2022, and the rebound since then has been steep.

97.5% of Meta’s revenue comes from advertising, making it the second-largest digital advertising platform in the world behind only Google. In 2024, Meta earned an estimated $64.6 billion in US ad revenue alone, representing 21.3% of all US digital ad spend.

For more context on how digital advertising compares across platforms, see our WhatsApp Statistics page.

Facebook Annual Net Income per Year From 2012-2024

Facebook’s net income hit a record high in 2024, far surpassing any previous year.

• Facebook had an annual net income of $53 million in 2012.
• Facebook had an annual net income of $1,500 million in 2013.
• Facebook had an annual net income of $2,940 million in 2014.
• Facebook had an annual net income of $3,688 million in 2015.
• Facebook had an annual net income of $10,217 million in 2016.
• Facebook had an annual net income of $15,934 million in 2017.
• Facebook had an annual net income of $22,112 million in 2018.
• Facebook had an annual net income of $18,485 million in 2019.
• Facebook had an annual net income of $29,146 million in 2020.
• Facebook had an annual net income of $39,370 million in 2021.
• Meta reported a net income of $62,300 million in 2024, the highest in company history.

Average Revenue per Facebook User Worldwide 2012-2024

Revenue per user has climbed steadily every year and varies significantly by region.

Average Revenue per Facebook User in North America 2012-2021

North American users are by far the most valuable to Meta from an advertising standpoint, generating far more revenue per person than any other region.

North America and Europe together account for 69.87% of Meta’s total advertising revenue, despite representing a smaller share of total users.

Facebook Annual Advertising Expenses from 2014-2024

Meta’s own advertising spend has grown sharply, reflecting the scale of its brand and business promotion needs.

• Facebook spent approximately $135 million on advertising expenses in 2014.
• Facebook spent roughly $281 million on advertising expenses in 2015.
• Facebook spent approximately $310 million on advertising expenses in 2016.
• Facebook spent roughly $324 million on advertising expenses in 2017.
• Facebook spent roughly $1,110 million on advertising expenses in 2018.
• Facebook spent approximately $1,570 million on advertising expenses in 2019.
• Facebook spent approximately $2,260 million on advertising expenses in 2020.
• Facebook spent roughly $2,990 million on advertising expenses in 2021.
• Ad impressions across Meta’s family of apps increased 11% year-over-year in 2024, while the average price per ad rose 10%.

There are over 8 million active advertisers using Meta across all its platforms. 10 million advertisers actively use Facebook specifically, and 93% of marketers report running campaigns on the platform.

For a full look at how the biggest social platforms compare on advertising reach, see our Facebook Messenger Statistics page.

References

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