Report Highlights
- Facebook Messenger is the 7th largest social media platform, with 988 million active users as of January 2022.
- There are an estimated 138.1 million active Facebook Messenger accounts in the U.S. as of 2022.
- Internet users in the U.S. between 25-34 use the platform the most, at 89% as of January 2018.
- As of January 2018, 77% of United States internet users who access Facebook Messenger are female.
- 27% of United States Facebook Messenger users access the platform several times a day.
- Facebook Messenger had a 52% market share of daily active users in the U.S. as of Quarter 1 of 2022.
- India has an estimated 125.5 million active Facebook Messenger accounts.
- Over 50% of U.S. Android users access Facebook Messenger daily as of June 2020.
- North America has an estimated 8.3 million active Facebook Messenger users as of July 2022.
- 32% of United States adults access Facebook Messenger as of July 2020.
Forecasted Facebook Messenger Users in the U.S.
Facebook Messenger has a forecasted active user base of 138.1 million in the U.S. as of 2022.
Forecast | Year |
---|---|
126.3 million U.S. users | 2018 |
130 million U.S. users | 2019 |
133 million U.S. users | 2020 |
135.9 million U.S. users | 2021 |
138.1 million U.S. users | 2022 |
- 77% of United States female internet users access Facebook Messenger (3 times more than Whatsapp).
- 67% of United States male internet users access Facebook Messenger.
Did you know that Tiktok has more than 1 billion users?
Age Range of United States Internet Users Who Access Facebook Messenger
Most internet users access Facebook Messenger, while 25-34-year-olds use the platform the most as of January 2018.
- 81% of United States internet users aged 18-24 use Facebook Messenger.
- 89% of United States internet users aged 25-34 use Facebook Messenger.
- 85% of United States internet users aged 35-44 use Facebook Messenger.
- 73% of United States internet users aged 45-54 use Facebook Messenger.
- 67% of United States internet users aged 55-64 use Facebook Messenger.
- 50% of United States internet users aged 65-75 use Facebook Messenger.
- 40% of United States internet users aged 75 or older use Facebook Messenger.
Frequency of Facebook Messenger Use in the U.S. 2018
Most United States Facebook Messenger users access the platform several times a day, and very few use the platform less than once a week.
- 27% of U.S. Facebook Messenger users claim to use the platform several times a day.
- 11% of U.S. Facebook Messenger users claim to use the platform once a day.
- 14% of U.S. Facebook Messenger users claim to access the app every few days.
- 7% of U.S. Facebook Messenger users claim to use the app once a week.
- 6% of U.S. Facebook Messenger users claim to access the platform once every few weeks.
- 7% of U.S. Facebook Messenger users claim to use the platform less often than every few weeks.
- 27% of individuals in the U.S. claim they never use Facebook Messenger.
Facebook Messenger Users by Country as of July 2022
The latest figures released in the advertising audience reach numbers in the Facebook Messenger self-service tool show the following:
- India has roughly 125.5 million active Facebook Messenger accounts.
- Brazil has approximately 63.9 million active Facebook Messenger accounts.
- Mexico has roughly 61.9 million active Facebook Messenger accounts.
- The Philippines has an estimated 56.5 million active Facebook Messenger accounts.
- Vietnam has approximately 55.6 million active Facebook Messenger accounts.
- Thailand has an estimated 37.3 million active Facebook Messenger accounts.
- Egypt has roughly 35.3 million active Facebook Messenger accounts.
- Indonesia has an estimated 28.8 million active Facebook Messenger accounts.
- The United Kingdom has roughly 27.2 million active Facebook Messenger accounts.
- Bangladesh has approximately 22.1 million active Facebook Messenger accounts.
How Many Facebook Messenger Users Are in Each Region?
Different regions have more Facebook Messenger users than other parts of the globe, while North America has roughly 8.3 million active users.
- North America has approximately 8.3 million active Facebook Messenger accounts as of July 2022.
- Central America has approximately 78.7 million active Facebook Messenger accounts as of July 2022.
- The Caribbean has roughly 8.2 million active Facebook Messenger accounts as of July 2022.
- South America has an estimated 142.6 million active Facebook Messenger accounts as of July 2022.
- Western Europe has roughly 30.1 million active Facebook Messenger accounts as of July 2022.
- Northern Europe has approximately 45.0 million active Facebook Messenger accounts as of July 2022.
- Southern Europe has approximately 45.0 million active Facebook Messenger accounts as of July 2022.
- Eastern Europe has roughly 48.5 million active Facebook Messenger accounts as of July 2022.
- North Africa has approximately 68.7 million active Facebook Messenger accounts as of July 2022.
- South Asia has an estimated 178.1 million active Facebook Messenger accounts as of July 2022.
Facebook Messenger Is the 7th Largest Social Media Platform as of January 2022
Facebook Messenger has the 7th largest user base of all social media platforms as of January 2022.
- Facebook Messenger has an estimated active user base of 988 million as of January 2022.
- TikTok is the 6th largest social media platform, with 1,000 million active users as of January 2022.
- WeChat is the 5th largest social media platform, with roughly 1,263 million active users as of January 2022.
- Instagram is the 4th largest social media platform with an estimated active user base of 1,478 as of January 2022.
- WhatsApp is the 3rd largest social media network, with roughly 2,000 million active users as of January 2022.
- YouTube is the 2nd largest social media platform, with an estimated active user base of 2,562 million as of January 2022.
- Facebook is the largest social media network, with an estimated 2,910 million active users as of January 2022.
53.2% of U.S. Android Users Engage With Facebook Messenger Daily
United States Android users engage with various social media platforms daily, and Facebook Messenger is the fourth highest comparatively.
- 5% of United States Android users engage with Facebook daily as of June 2020.
- 61% of United States Android users accessed Instagram daily as of June 2020.
- 4% of United States Android users engage with Snapchat daily as of June 2020.
- 2% of United States Android users engage with Facebook Messenger daily as of June 2020.
- 4% of United States Android users access TikTok daily as of June 2020.
- 9% of United States Android users access Reddit daily as of June 2020.
- 6 of United States Android users engage with Twitter daily as of June 2020.
- 6% of United States Android users access WhatsApp every day as of June 2020.
- 9% of United States Android users engage with Pinterest daily as of June 2020.
- 7% of United States Android users access Tumblr every day as of June 2020.
Penetration of Popular Messenger Platforms as of July 2020
Roughly 32% of adults in the U.S. use Facebook Messenger as of July 2020, making it one of the most popular messaging apps available.
- 32% of adults in the U.S. use Facebook Messenger as of July 2020.
- 20% of adults in the U.S. use Instagram as of July 2020.
- 17% of adults in the U.S. use Apple iMessage as of July 2020.
- 12% of adults in the U.S. use WhatsApp as of July 2020.
- 12% of adults in the U.S. use Snapchat as of July 2020.
- 10% of adults in the U.S. use Twitter as of July 2020.
- 4% of adults in the U.S. use Discord as of July 2020.
- 2% of adults in the U.S. use Kik as of July 2020.
Market Share of Popular Messaging Apps in the U.S. Q1 2020 – Q1 2022
Facebook Messenger has retained more than 50% market share of U.S. daily active users since 2020 but has slowly decreased since.
- Facebook Messenger had a 58% market share of U.S. daily active users in Quarter 1 of 2020.
- Facebook Messenger had a 55% market share of U.S. daily active users in Quarter 1 of 2021.
- Facebook Messenger had a 52% market share of U.S. daily active users in Quarter 1 of 2022.
- WhatsApp had a 28% market share of U.S. daily active users in Quarter 1 of 2020.
- WhatsApp had a 25% market share of U.S. daily active users in Quarter 1 of 2021.
- WhatsApp had a 26% market share of U.S. daily active users in Quarter 1 of 2022.
- Discord had a 3% market share of U.S. daily active users in Quarter 1 of 2020.
- Discord had an 8% market share of U.S. daily active users in Quarter 1 of 2021.
- Discord had a 9% market share of U.S. daily active users in Quarter 1 of 2022.
Most Popular Social Media Platforms in Canada
Facebook Messenger has the second-highest usage reach in Canada as of March 2021, while TikTok had the 10th-highest usage reach.
- Facebook had a 70% usage reach in Canada as of March 2021.
- Facebook Messenger had a 62% usage reach in Canada as of March 2021.
- YouTube had a 55% usage reach in Canada as of March 2021.
- WhatsApp had a 41% usage reach in Canada as of March 2021.
- Instagram had a 40% usage reach in Canada as of March 2021.
- LinkedIn had a 31% usage reach in Canada as of March 2021.
- Twitter had a 25% usage reach in Canada as of March 2021.
- Pinterest had a 21% usage reach in Canada as of March 2021.
- Snapchat had a 14% usage reach in Canada as of March 2021.
- TikTok had a 9% usage reach in Canada as of March 2021.
Most Popular Social Media Platforms in the United Kingdom by Reach
Facebook Messenger had the third highest reach out of the most popular social media platforms in the United Kingdom as of Quarter 3, 2021.
- WhatsApp had a usage reach of 74.8% in the UK as of Quarter 3, 2021.
- Facebook had a usage reach of 73.5% in the UK as of Quarter 3, 2021.
- Facebook Messenger had a usage reach of 58.5% in the UK as of Quarter 3, 2021.
- Instagram had a usage reach of 56.3%in the UK as of Quarter 3, 2021.
- Twitter had a usage reach of 45.1% in the UK as of Quarter 3, 2021.
- iMessage had a usage reach of 35.4% in the UK as of Quarter 3, 2021.
- TikTok had a usage reach of 31.8% in the UK as of Quarter 3, 2021.
- Snapchat had a usage reach of 31.2% in the UK as of Quarter 3, 2021.
- Pinterest had a usage reach of 30.2% in the UK as of Quarter 3, 2021.
- LinkedIn had a usage reach of 28.9% in the UK as of Quarter 3, 2021.
References
- Statista – Reference 1
- Statista – Reference 2
- Statista – Reference 3
- Dafareportal – Reference 4
- Reference 5
- Reference 6
- Reference 7
- Reference 8
- Reference 9
- Reference 10
- Reference 11